Sky Italia TV sales outstrip Mediaset again

News Corpís Sky Italia generated higher television revenue in 2009 than rival Mediaset SpA for a second year, the communications regulator said. Sky Italia had revenue of E2.71 billion last year, compared with Mediasetís E2.51 billion. State-owned broadcaster RAI had sales of E2.73 billion.
Revenue in the Italian TV industry rose 1.7 per cent in 2009 as pay-TV sales jumped 7.4 per cent to E2.88 billion. Ad sales dropped 9.3 per cent to E3.54 billion.
Mediaset runs three free-to-air TV channels and is expanding in digital-terrestrial broadcasting, where it has free channels as well as a pay-TV offering called Premium, which generated about 12 per cent of its revenue in 2009. About 60 per cent of RAIís revenue comes from licence fees, while 90 per cent of sales at Rupert Murdochís satellite broadcaster Sky Italia come from pay subscriptions.