Baby TV gets HK slot

Rose Major ©RapidTVNews | 07-07-2010

Baby_TVBaby TV will launch free-to-air in Hong Kong as a programming block on Asia Television’s ATV World channel following a deal with Fox International Channels (FIC).

Baby TV programming will air in a half-hour block from 9.30am every weekday.

The channel already operates on pay-TV, through an exclusive deal with PCCW’s Now TV.

Gilbert Au, Assistant Controller of Public Relations & Publicity, Asia Television Limited, said: "aTV’s mission is to serve the local community with distinctive and diversified programming. We are delighted to team up with FOX International Channels to add another dimension to our English-language programming line-up and share this well-designed and award-winning learning environment with Hong Kong families.”

"Baby TV has proven to be hugely popular across the globe because it makes learning fun and promotes positive parent-child interaction. This partnership with ATV gives FOX International Channels the opportunity to extend the rich Baby TV content to thousands of Hong Kong homes which otherwise would not have access to this incredible resource for parents,” said Mr. Rajesh Sheshadri, Territory Head, Hong Kong, FOX International Channels.

Baby TV is available in 300 million homes across Asia, Europe, north America, Latin America and Africa. The channel claims to provide age-appropriate programming for the very young.

© Rapid TV News 2010