Portugal's Sport TV hits US

Iñaki Ferreras | 27-07-2010

Portuguese regulatory authorities Entidade Reguladora para la Comunicaçâo Social (ERC) has authorised the launch of Portuguese-language sports channel Sport TV in the US.

The American version of the channel will be called Sport TV Américas. In the first phase the channel will be addressed to the Portuguese American audiences based in the US and Canada, based principally in the New York and Toronto metropolitan areas respectively.

The channel will transmit via satellite and cable and will be broadcast both in SD and in HD.

In the first year Sport TV Américas foresees to offering a weekly programming schedule of about 86 hours.

Distribution of the American version will be handled by Seabra Portuguese Televisión (SPT).