Dale for ITV CTO
From Colin Mann in London

UK broadcaster ITV has appointed Paul Dale as Chief Technology Officer. He will report directly to Adam Crozier, Chief Executive of ITV. Dale moves from a similar role with Asian pay-TV operator Astro. He was also formerly Skyís Media Technology Director, as well as Development and Operations Director.
He will lead ITVís newly formed Technology and Platforms directorate and will be responsible for transmission, broadcast services, platforms and exploiting technology to help deliver the companyís transformational change plan.
Crozier described Daleís appointment as the latest addition to the transformation team that ITV was putting together over the next three to five years. "ITV has lagged behind it competitors for too long in terms of technology. Paulís arrival signals a commitment to completely reshape our digital future," he added.
Daleís innovations at Astro include screening the recent FIFA football World Cup in 3D, as well as transitioning from SD to HD to 3D, and introducing PVR, online and mobile access within the last 12 months.

Dale, whose previous roles included Controller of Worldwide Partnerships and Controller of Future Media and Technology at the BBC, said that having a CTO on ITVís management board was an acknowledgement that "great content and technology" go hand in hand to create a sustainable business that will take the broadcaster into the future. He saw technology as key to making ITV the entertainment choice for all generations, using many platforms from the TV to the computer and mobile.