IETV trumps 3DTV in 2010
While the consumer electronics headlines this year have been dominated by 3D television news, the real story in 2010 is about Internet-Enabled TVs (IETVs), according to iSuppli Corp.
Global shipments of IETVs (TV sets with built-in Internet capability) will amount to 27.7 million units in 2010. In contrast, 3D set shipments will total only 4.2 million this year. While 3D television shipments are set to soar in the coming years, iSuppli’s forecast shows the biggest near-term growth story is in IETV.
"Despite aggressive promotions from the industry and intense consumer interest generated by the blockbuster Avatar and other titles, the 3D TV market in 2010 will be limited to a small pool of enthusiastic early adopters," said Riddhi Patel, director and principal analyst for television systems at iSuppli. "In contrast, IETV is entering the mainstream in 2010. This is because 3D is still dealing with a number of barriers, including cost, content availability and interoperability, while IETV provides immediate benefits by allowing TV viewers to access a range of content readily available on the Internet."
Shipments of IETVs in 2010 will rise by a remarkable 124.9 per cent from 12.3 million units last year. Significant growth will continue during the following years. All told, IETV shipments will expand at rates north of 50 per cent for the next two years, and then continue to increase at solid double-digit rates until the end of 2014. By then, global IETV shipments are anticipated to reach 148.3 million units, accounting for 54 per cent of the total flat-panel TV market.