NDS boosts senior management team in China
NDS, provider of technology solutions for digital pay-TV, has expanded its senior management team in China with the appointment of three Vice Presidents, Water Wang, Tom Zhang and the Yvonne Wang. In his role as Vice President, New Initiatives and Business Development, Water Wang will oversee NDSí Next Generation Broadcast (NGB) activities as well as the Telco sector in Greater China. Tom Zhang, Vice President, Cable Business, will be responsible for developing NDSí cable business in the region.
These new appointments reflect the strategic importance of China to NDS. China is experiencing a period of intense growth in digital pay-TV, outstripping all other markets. According to Media Partners Asia, with over 66 million digital pay-TV subscribers, China is the largest market in the world for digital pay-TV subscribers. By 2014 this market is predicted to reach 198 million subscribers. In parallel, cable TV revenues will increase from $9 billion in 2009 to $17 billion in 2014.