On Demand launched mobile SVOD in Italy, Africa

Mobile operator 3 Italia has announced the launch of Italy’s first mobile TV subscription video-on-demand (SVOD) service, giving subscribers on-demand access to entire episodes of hit TV shows.
The SVOD service, called ‘TV: OnDemand’, is fully managed and powered by On Demand Group, (a SeaChange International company). 3 Italia’s TV on Demand will fulfil the industry’s anytime, anywhere personal TV vision to provide the most desired programmes to any handset with complete on-demand control.
On Demand Group has also taken its mobile TV SVOD service capability into South Africa with the creation of TV:On Demand, a new offering to millions of Vodacom’s 3G customers. TV:On Demand launched with an extensive library from On Demand Group’s studio and television partnerships.