Published: August 10, 2010 07.52 Europe/London
All major German broadcasters will be showcasing a number of interactive HbbTV applications during this year’s consumer electronics show IFA in Berlin. Public broadcaster ARD has earmarked HbbTV as the main focus for this year’s event.
Colleague ZDF is also progressing with its HbbTV offers and RTL Deutschland said earlier this year it will deploy its RTL HD Text later this year. The ProSiebenSat.1 group is also showcasing the new connected TV technology at the fair. The broadcaster will start regular test broadcast during the show.
All major German broadcasters have been broadcasting HbbTV apps since late last year and are now intent to give the technology a major push to put it in front of the consumers’ eyes.