Published: August 24, 2010 10.54 Europe/London

BabyTV has announced the appointment of Keith O’Brien as its sales manager, non-linear digital media.

O’Brien has joined BabyTV’s licensing division and will be in charge of managing the commercial development of the BabyTV brand worldwide across digital media. These will include SVOD, video search platforms, smart phone, mobile, syndication, gaming and social networking sites.

O’Brien was previously a sales executive at Sony Pictures Television and analyst at Informa Telecoms and Media.