Published: August 25, 2010 09.58 Europe/London

Estonia’s ad market was worth EEK512 million (€32.7 million) in the first half of this year. It nevertheless continues to decline in all sectors except the internet, in some instances alarmingly.

According to data published by TNS Emor, total ad spend in Q2 amounted to EEK293.6 million, a 7.8% reduction on the same period in 2009. That for TV, which accounted for 32.3% of the total, was 1.2% lower than in Q2 2009.

Internet spend grew by 13.2% year-on-year, while magazines posted the biggest loss (-23.2%) over the same period.

Despite falling revenues, the TV sector’s overall share of the ad market is growing. It stood at 30% in Q2 2009 and only 27% a year earlier.