Published: September 1, 2010 06.47 Europe/London

IFA 2010 – BERLIN. Eric Schmidt, Google chairman of the board and CEO, will deliver the closing International Keynote on Tuesday, September 7 at the consumer electronics and home appliances tradeshow IFA in Berlin, which takes place September 3 – 8 at the Berlin Exhibition Site.

“Google and technological innovation are synonymous,” said Jens Heithecker, executive director of IFA, in a statement. “We are delighted that Dr. Schmidt will join other thought-leaders in IFA’s International Keynote program to define the technologies and innovations that will move our industry forward.”

The closing International Keynote will take place at 12:30 pm Tuesday, September 7 in the IFA International Keynote Area in Hall 6.3. From September 3 till 8, IFA will be celebrating its 50th edition on the Berlin Exhibition Site. The show is open daily from 10 am to 6 pm.