By Robert Briel
Published: September 6, 2010 08.57 Europe/London

IFA 2010 – BERLIN. Three consumer electronics manufacturers, Philips, Sharp and Loewe ihave signed a letter of intent to create a common, competitive internet platform for connected TVs and other internet-enabled electronic devices across Europe and Russia.

The cooperation will act as a common point of contact towards content providers and is open to other producers of connected devices. The aim is to enrich the number of content applications offered via connected devices, such as video on demand, catch up TV, music services, gaming, social media and infotainment. The common platform is intended to make it easier for content providers to develop content applications on the basis of a single technology platform.

In order to establish a common platform, Philips, Sharp, Loewe and other potential interested partners intend to share and align technologies. The common platform aims to use open web-based standards like CE-HTML and HbbTV. Respectively, the partners also intend to open up their infrastructures for connected devices to each other in order to optimise the deployment of content applications across those devices.

The three brands will continue to offer their own Connected TV services, such as Philips Net TV and Sharp’s Aquos Net+.