New pay-TV package for Austria on Astra

Jörn Krieger ©RapidTVNews | 16-09-2010


In a move that could threaten the existing regional market dynamics, Luxembourg-based media company M7 wants to launch a digital pay-TV package with 14 channels for DTH satellite households in Austria on Astra (19.2° East) in October 2010.


AustriaSat aims to gain at least 100,000 subscribers by 2013 and HDTV will play an important role in the company’s plans.


“We want to be the biggest HDTV provider in Austria by mid-2011,” announced Olaf Castritius, managing director of M7 Group, at the presentation of the venture in Vienna.


The package, which will cost €7.90 per month, will contain thematic channels from TV broadcasters such as RTL, ProSiebenSat.1, MTV and Sony Pictures Television, for example Sat.1 Comedy, Animax and Hustler TV.


All 1.8 million Austrian DTH households who have a smartcard for reception of public broadcaster ORF will be able to have the AustriaSat channels decrypted using their existing ORF card if they sign up for a subscription. To get a glimpse at the offer, they can test the package one month for free.


AustriaSat will compete with German pay-TV broadcaster Sky Deutschland which offers its packages to DTH households in Austria. Competition will mainly be with Sky’s basic package which contains a comparable channel line-up targeting the whole family.


M7 Group already offers pay-TV packages in the Netherlands, Belgium and Luxembourg under the brand names CanalDigitaal, TV Vlaanderen and TéléSat. Austria is attractive to the company. “The market is already highly digitalised and there is a platform for satellite TV,” explained Castritius.


New pay-TV package for Austria on Astra


Jörn Krieger ©RapidTVNews | 16-09-2010

In a move that could threaten the existing regional market dynamics, Luxembourg-based media company M7 wants to launch a digital pay-TV package with 14 channels for DTH satellite households in Austria on Astra (19.2° East) in October 2010.

AustriaSat aims to gain at least 100,000 subscribers by 2013 and HDTV will play an important role in the company’s plans.

“We want to be the biggest HDTV provider in Austria by mid-2011,” announced Olaf Castritius, managing director of M7 Group, at the presentation of the venture in Vienna.

The package, which will cost €7.90 per month, will contain thematic channels from TV broadcasters such as RTL, ProSiebenSat.1, MTV and Sony Pictures Television, for example Sat.1 Comedy, Animax and Hustler TV.

All 1.8 million Austrian DTH households who have a smartcard for reception of public broadcaster ORF will be able to have the AustriaSat channels decrypted using their existing ORF card if they sign up for a subscription. To get a glimpse at the offer, they can test the package one month for free.

AustriaSat will compete with German pay-TV broadcaster Sky Deutschland which offers its packages to DTH households in Austria. Competition will mainly be with Sky’s basic package which contains a comparable channel line-up targeting the whole family.

M7 Group already offers pay-TV packages in the Netherlands, Belgium and Luxembourg under the brand names CanalDigitaal, TV Vlaanderen and TéléSat. Austria is attractive to the company. “The market is already highly digitalised and there is a platform for satellite TV,” explained Castritius.