The Italian version of QVC will begin on 1 October

Teleshopping channel QVC to enter another market. 01.10.2010 starts its Italian version. After Germany, the UK, QVC will operate the third largest teleshopping market in Europe. QVC also operates in the U.S. and Japan.

QVC Italia will be based in Italy, where will broadcast 24 hours a day, 7 days a week. 17 hours of the program will be broadcast live.

Since the beginning of the QVC broadcast will be available Italia for 17 million households via digital terrestrial (DVB-T) and satellite Hot Bird (13E) and Atlantic Bird 1 (12.5W).

QVC to a new mutation has been invested 64 million euros. In the production, management and own a call center application finds the work around 500 people.

Complete logistics for Italy will be in North Rhine - Westphalia (Germany).

Technical parameters:
Hot Bird 6 (13E) freq 11.541 GHz, pol. V, SR 22000, FEC 5/6, DVB-S/QPSK
Atlantic Bird 1 (12.5E) freq 12.545 GHz, pol. V, SR 17455, FEC 3/4, DVB-S/QPSK