Tata Sky crosses six million subscriber mark

NEW DELHI: Direct-to-Home major Tata Sky on Thursday said it has crossed the six million subscriber mark.

"We have received tremendous repsonse from the market and have crossed six million subscribers. We are poised for further growth in the coming months, especially on the back of interactive services that we have launched," Tata Sky Chief Marketing Officer Vikram Mehra told reporters here.

Tata Sky is one of the seven operators in the country. Dish TV, Sun Direct, Airtel digital TV, Reliance Big TV, Videocon d2h and DD direct are the other players in the over 20 million subscribers Indian DTH market.

The company on Thursday also launched 'Actve Games' service on its platform in partnership with Hungama Digital Media.

"Gaming on Tata Sky till now was more about quizzes and kids' games. Now with this partnership we will be able to offer games across age categories," he said.

He, however, declined to comment on the expected number of subscribers for the service.

"We are expecting a huge number of people to opt for this service. In the last 15 days, as part of the soft launch itself, we have had 35,000 people subscribing to the service," he said.

Tata Sky will offer about 50 games in a year under the 'Actve Games' service and charge Rs 40 per month. The offering would include arcade, strategy, action, sports and celebrity games.

Mehra added that the company was looking at interactive services such as games, cooking and education as a major contributor to revenues.

According to a FICCI-KPMG study, the Indian gaming industry revenues are expected to grow from Rs 800 crore in 2009 to Rs 3200 crore in 2014, growing at a compounded annual growth rate of 32 per cent.