HSE24 launches third German channel

Jörn Krieger

German home-shopping broadcaster HSE24 has launched its third TV channel based on the world of fashion, jewellery and beauty and mainly targeting a trend-orientated female audience.

The new HSE24 Trend offers a 24 hour service, part of which is live with the live segments to be gradually increased. Repeats from HSE24’s main channel complement the schedule.

HSE24 Trend is transmitted as a digital free-to-air service on Astra (19.2° East), reaching more than 12 million DTH households in Germany. In addition to HSE24, the broadcaster also operates sister channel HSE24 Extra.