Children’s channel to add new line to existing offering

London, UK 28 September, 2010 - KidsCo, the international children’s channel, is today announcing the addition of video on demand (VOD) to its existing package on TOYA, one of Poland’s largest TV operators, from November this year.

KidsCo will continue to broadcast its range of family friendly programming including; Sonic Underground, The Beach Crew, The Future is Wild, as well as KidsCo original programming Boo & Me and Jass Time!

Paul Robinson, CEO at KidsCo, said: “We are expanding our presence across Eastern Europe and Poland in particular will continue to be a focus for us. TOYA, being one of Poland’s largest cable operators serving 160,000 homes in the region, is a terrific partner for us and we are delighted to extend our partnership.”

Jacek Kobierzycki, CEO at TOYA added: “Our relationship with KidsCo is expanding and we are genuinely excited about adding KidsCo to our recently launched VOD offering. We have had a great relationship with KidsCo and the shows are really popular so we are really excited about seeing the results of adding VOD to our KidsCo package.”