Cartoon Network Arabic set for take off
on Oct 7, 2010
Cartoon Network Arabic, which will begin broadcasting on the 10th October, was launched last night at Media One in Dubai’s Media City.
The free-to-air channel will broadcast 24 hours a day, seven days a week, and will feature a mix of both imported and locally produced content. Indeed, although much of the channels initial output will be dubbed versions of its European sibling, parent company Turner Broadcasting’s VP Alan Musa was keen to point out at the event the importance the channel places on developing local content: “This is a real statement of intent that we believe there are talented people in the Middle East that will help us grow,” he said.
“We’ll have great shows like The Powerpuff Girls that have become global franchises around the world, and those shows in Arabic will form the major part of our programming, but more important, we’re partnering with local companies whoare producing great shows like Freej from Lammtara group, and Rubicon with Ben and Izzy. Recognising that talent is fundamental to our growth and success here.”
Pushing the point further, Musa added that Turner itself would also be making programmes from its new Dubai HQ: “I’m pleased to add that in two weeks time, Turner will be making its first ever production in the Middle East, a quiz show where kids will battle there favourite cartoon characters for prizes. We’ve got to get this channel right or the kids will go elsewhere, and we are fundamentally focussed on creating a beautiful channel called Cartoon Network Arabic.”