3D TV Shipments to Accelerate from 2013
By Mansha Daswani
Published: October 6, 2010
SCOTTSDALE: Shipments of 3D TV sets will approach 50 million in 2015, according to ABI Research, which notes that market growth will accelerate beginning in 2013.
“The 3D TV market is moving faster than expected,” said industry analyst Michael Inouye. “There was widespread skepticism that production models would be available so quickly. But by June this year many TV manufacturers had 3D models in their lineups. Most 3D TVs will be Internet-connected.”
Movies are expected to be a key driver, the report notes, but there are inhibiting factors. “Unfortunately the 3D movie experience doesn’t always translate well to the smaller screen,” said Inouye. “Some sports programming is also problematic: wide fields and big stadiums just don’t lend themselves to 3D.”
Cost will also be a factor, said digital home practice director Jason Blackwell. “Not only do 3D TVs command high prices, but the active infrared glasses needed for the most common 3D technology can cost $150 a pair, and glasses from different manufacturers are incompatible.”
He added, “Everything looks good in HD, but not everything looks better in 3D. Content producers should be selective about what titles they assign to 3D production release.”