LoveFilm launching on PlayStation 3
Monday, October 11 2010, 08:51 BST
By Matthew Reynolds,

The rental service will be releasing an application onto the console's dashboard that will stream films instantly to subscribing members.

It has been announced that thousands of titles will be available, and the service will offer promotional categories such as Pick of the Week, Most Watched and Highest Rated.

Those who haven't begun subscribing to the service will receive free trials and incentives to join at launch.

Netflix has released a similar service on Xbox 360, PS3 and Wii in North America.