Moscow falls behind in pay-TV race
By Chris Dziadul
Published: December 1, 2010 07.22 Europe/London

Although the take-up of pay-TV services is growing in Moscow, it is still below the national average in Russia.

Data produced by Jíson & Partners and published by CNews show that there will be 900,000 pay-TV homes in the capital at the end of this year, or 100,000 more than six months earlier.

However, although the penetration of pay-TV services will have risen from 21% to 24% over the same period, it will still be considerably lower than the national average of 31%.

The total value of the Moscow pay-TV market as of the end of this year is meanwhile expected to be $125 million (Ä95.7 million).

Akado accounts for over one in three pay-TV customers in Moscow (34%), followed by Comstarís Stream TV (18%).

Although the IPTV service Beeline TV claims a market share of only 6%, its subscriber base grew by 200% in the year to June 30, reaching 60,000.

Significantly, all pay-TV subscribers in Moscow can receive services digitally.