Global iPlayer to launch on iPad
By Chris Dziadul
Published: December 1, 2010 21.08 Europe/London
DIGITAL TV SUMMIT 2010, LONDON. The international version of BBC’s iPlayer will use a single subscription pay model at launch and also be initially available only on the iPad, according to Luke Bradley-Jones, EVP and MD, BBC.com.
It will be free to download the app for iPlayer and some free content will be provided to showcase the service. Furthermore, advertisers will be given the change to partner on free sections of the site.
Bradley-Jones also said that, “it is unlikely we will take the exclusive route over time” and “the mid-term objective is for the service to be multiplatform”.
Details on pricing of the service will be made known in the New Year.