Creative reaches for the stars with Celestial TV deal in Singapore
Rose Major | 03-12-2010
Creative Technology has licensed movies and TV shows from Celestial Pictures to show on mobile video and portable viewing devices in the Singapore area.
Covering 668 movies from the Shaw Brothers film library along with another 500 hours of TV drama, the content will be offered to consumers who use Singapore-based Creative’s range of Personal Digital Entertainment devices. These include Creative’s Android-based portable entertainment devices from the Zen Touch range as well as the company’s new tablet range.
Said Ross Pollack, the CEO of Celestial Pictures: “Our partnership with Creative marks a revolutionary step forward for the legendary Shaw Brothers Film Library. The Library’s distribution network has expanded onto a new digital platform with a partner known for its technology, large user base and strong branding. This partnership exemplifies our strategy of showcasing our content on different and new platforms to reach new audiences.”