MBC Drama launches
by Chris Newbould on Dec 5, 2010

Dubai-based MBC Group has begun broadcasting its new Arabic-language TV Drama channel, DPME.com understands.

The family-orientated channel is set to show a selection of dramas from Egypt, GCC countries and the Levant, including a number of first runs and exclusives. The channel will be producing and co-producing its own content as well as acquiring shows externally.

Mazen Hayek, official spokesman and group director of PR and commercial at the company said: "This is a real incentive for all drama producers. They have a platform to air and reach a greater market."