Internet, cable TV and satellite TV outperform other Indian media

Rebecca Hawkes | 06-12-2010

The growth of India’s internet use, along with cable and satellite TV viewing habits, have outperformed other diverse media in the third quarter of 2010, according to a report by the Indian Revenue Service (IRS) on Literary and Media Consumption Habits.

India’s internet use is expanding at the fastest pace, with a compound annual growth rate (CAGR) of 37.2%, and now reaches 22.5 million (2.25 crore) users across India, according to the report. A total of 3.297 million (32.97 lakh) new internet users have been registered in the past six months, says the IRS.

Meanwhile, cable and satellite TV operators are also reaping the rewards of popularity – with the medium having grown at a CAGR of 23.2% in the past three quarters of 2010. The IRS sets India’s cable and satellite viewer base at 339.2 million (33.92 crore).

Terrestrial television has grown at 7.1% in the same period with 509.9 million (50.99 crore) viewers – up 17.3 million (1.73 crore) in the first three quarter s of 2010.

The media of cinema and print are also growing in India, but comparatively slowly – at 3.1% and 3.7% CAGR respectively.