Chellomedia launching golf and tennis
07 Dec 10 -

Liberty Global-backed channel operator Chellomedia has repositioned its Sport1 bouquet of channels, creating a three-strong line-up of thematic channels that now includes dedicated tennis and golf offerings. The main channel will be branded Sport1 Live and be soccer-focused as well as carrying selected live tennis, golf and NBA basketball matches.

The round-the-clock golf channel, Sport1 Golf, will have a daily magazine program Golfing World and coverage from Asian, European and US golf events. Sport1 Tennis, meanwhile, will show the Wimbledon, Roland Garros and ATP series tennis matches.

Chellomedia added that during weekends and high-profile sports events including UEFA Champions League nights, there will extra Sport1 channels, branded Sport1 Extra 1, Sport1 Extra 2 and Sport1 Extra 3.