TwoWay places bet on IPTV

Louise Duffy | 12-12-2010

Interactive media company Two Way TV has joined forces with Sportingbet Australia to develop an IPTV-based betting service.

The service will be implemented on internet-compatible TVs and Blu-ray players. It will be allow bets to be placed via a remote control, on all sports events broadcast on free-to-air, pay or IPTV.

Under the five-year agreement, Two Way TV will receive a licence fee and an ongoing share of revenue from bets placed via the service.

The company has also negotiated to become Sportingbet Australia’s exclusive provider of betting services via any TV platform for the duration of the deal.Two-Way's sister company in the UK, Two Way Media, has already implemented an IPTV sports betting service.

Two Way CEO and managing director Ben Reichel said the offering will be Australia's first TV sports betting service. “We are looking forward to applying our expertise in TV-based wagering to sports betting,” he said.