Kiwi C4 goes back to its roots on DTT

Louise Duffy | 14-12-2010

New Zealand’s C4 TV channel will replace C42 on the Freeview platform, which will coincide with the launch of FOUR in early 2011.

In doing so, C4 is going back to its roots, playing a broad, cross-section of music and continuing its policy to play at least 30% Kiwi content.

Key C4 music shows like Video Hits, Homegrown and Biggest Records Right Now will remain in the schedule, and a new music show hosted by Drew Neemia and Shannon Ryan will launch on FOUR in the new year, which will re-broadcast on C4 each night in the primetime slot of 7.30pm-9.00pm.

Network executive Andrew Szusterman said: “Bringing C4 back to being solely a music brand is a great result for music lovers. Fans of C42 will still be able to see their favourite alternative music videos as C42 will become a show itself on the channel.”

The final changeover date for the channel will be announced in the coming weeks.