Discovery Romania secures new client
By Chris Dziadul
Published: December 14, 2010 20.22 Europe/London

Discovery Romania has been chosen to sell advertising for Cartoon Network and its dedicated website in Romania from January 1, 2011.

Media Expres reports that Cartoon Network, which reaches almost 100% of the cable and DTH markets in Romania, has been the highest placed channel in its target audience (boys aged between four and 15) for the third consecutive year since 2008.

It adds that Discovery Romania already manages advertising sales for Discovery Channel, Animal Planet and TCM.

Sales for Cartoon Network have been provided since autumn 2007 by the Direct Cable Company, which also sells for AXN, AXN Sci Fi, AXN Crime, VH1, National Geographic Channel and Animax.