French Parliament to ban daytime ad slots in 2016

Pascale P***i-Lebailly | 15-12-2010

The grand guinol of the French public service broadcasting (PSB) France Télévisions ad ban reform draws on almost like a bad soap opera.

The French Parliament’s joint commission has finally voted for a definitive and total ad ban to be implemented in 2016. This is Senate version of the 2011 finance law project that was voted for while Deputies had opted to maintain daytime ad slots.

The commission has also voted to set up a 1 % “Google Tax” that will be paid by those who buy internet ad spaces. Following this, the French Assembly must meet again one last time to approve the text before a final vote by the Senate . However, the French government can still decide to amend the text.