US TV majors falling down on diversity

Michelle Clancy | 15-12-2010

The US National Latino Media Council (NLMC) says that its latest annual diversity report card reflects a decline in Latino diversity at the four major television networks in the United States - ABC, NBC, CBS and FOX.

In 2009, the NLMC celebrated the tenth anniversary of a national movement to change the face of television: the signing of Memoranda of Understanding between the Multi-Ethnic Media Coalition and the four networks to commit to diversifying their workforces in front and behind the camera.

However, in 2010, the networks, while more representative than they were a decade ago, are in need of reaffirming their commitments to including Latinos in creative positions and procurement opportunities, the NLMC says.

All but one of these networks - CBS - received either “Ds” or “Fs” in at least one of eight categories of evaluation. NLMC congratulated CBS for earning the best overall grade of all of the networks for Latino diversity during the 2009-2010 television season. CBS did not receive any lower than a “B-” in any category, and overall it earned a “B+” grade. That said, CBS should increase its number of Latino scripted regulars and Latino reality actors, as well as its Latino writers, producers and directors.