ITV1+1 sets January launch date
Tuesday, December 14 2010,
ITV's long-delayed timeshift channel of ITV1 will launch in early January, it has been announced.
According to audience measurement body BARB, ITV1+1 will commence broadcasting on all digital TV platforms on January 11, 2011.
The channel will enable viewers to watch shows such as Coronation Street, The X Factor and Emmerdale one hour after their scheduled start time.
In August, ITV confirmed that ITV1+1 would finally become available in the first quarter of next year, after first unveiling the channel way back in September 2009.
At the time, the broadcaster opted to delay ITV1+1 "until further notice", amidst reported concerns about the short-term economic viability of the timeshift channel.