VGTRK will launch a channel about science
2010-12-17 3:55:53 p.m. / Raphael Olchowik
Last updated: 2010-12-17 4:53:54 p.m.
Deputy Director General of Russian state television VGTRK , Dmitry Miednikow, informed editorial portal Marker of ongoing work on a new educational television channel, which puts the emphasis on science and innovation. The working title of the project is Learning 2.0 . Work on the new channel is already completed. The final decision on the approval of the project is to be taken by the end of this year. Broadcasting channel would be launched in February-March 2011
Learning 2.0 is a business project. Distribution of Learning 2.0 is the same as the channel My Planet - cable and satellite. The annual budget for the project will be approximately $ 10 million. In the words of Miednikowa, ways of financing the channel are already known, remains the only complete the formalities and await the decision of the management VGTRK .
The addressees of Learning 2.0 are to be men aged 25-54, with some program proposals will be aimed at children. It will initially be offered to more content from other producers, but by mid-2011 the number of own production and purchased should be compensated.
I would add that the January 1, 2011 , VGTRK in cooperation with Pervyj channel will launch a channel for children Karusel . More about this newsie Karusel Children in Russia since January 2011.