Yahoo introduces interactive TV
Published: 12.26 UTC January 6, 2011 by Robert Briel

CES 2011 – LAS VEGAS. Yahoo! has announced that it is introducing interactivity on its Yahoo! Connected TV platform.

The new feature is slated to launch with select national broadcast and cable TV leaders and top brand advertisers. Yahoo! is collaborating with ABC, CBS, HSN, and Showtime on content for a pilot program in the first half of 2011, and will showcase examples of the broadcast interactivity feature at CES.

Brand advertisers Ford, Mattel and Microsoft are also planning to work with Yahoo! to deliver interactivity with their TV advertising, the company said.

“Our collaboration with leaders in television and brand advertising, combined with the innovative technologies we’re pioneering, signals the beginning of a new era of highly personalized, Internet-enhanced television,” said Ron Jacoby, vice president, Yahoo! Connected TV, in a statement. “Imagine an immersive, real-time TV experience that brings people even closer to the programs and brands they love by enabling them to play along while they watch their favorite shows.”

Yahoo! is working with connected TV distribution partners including Broadcom Corporation, D-Link, Haier, MediaTek, Sony and Toshiba to enable the broadcast interactivity pilot on their devices in 2011.