Playboy's Hefner bought for 207 million dollars.

2011-01-11 5:46:54 p.m. / Anita Dabek
Last updated: 2011-01-11 6:28:08 p.m.
Source: BR
The founder of Playboy , Hugh Hefner decided to take its own wings struggling with financial issues of Playboy and withdraw it from the stock exchange. Icon Acquisition Holdings Hefner's Playboy bought for around 207 million dollars. , winning with a higher offer of 210 million dollars. of the sender channels Penthouse . Icon Acquisition Holdings will pay 6.16 dollars. per share. Hefner has now 69.5 percent. Class A shares and 27.7 percent. B shares

Playboy was founded in 1953 and went public in 1971 after a period of rapid development under the leadership of Hefner. Unfortunately, in recent years have seen a decline in advertising revenue because it has significantly increased competition from free adult entertainment online. In the quarter ended in October 2010, Playboy reported 27.4 million dollars. losses .

The call is expected to start January 21. , and the transaction is expected to close by the end of the first quarter.