Fitness TV Launches on FetchTV
Published: 10.55 UTC, January 21, 2011 by Robert Briel

Health and fitness channel Fitness TV is the latest addition to IP Vision’s FetchTV platform, the UK’s first commercial hybrid OTT/IPTV service for consumers. Fitness TV is available immediately to FetchTV viewers for £1.99 (€2.35) per month, as well as via pay-per-view on demand.

Fitness TV is the UK’s first dedicated health and fitness TV channel and features an ever-changing timetable of workouts from some of the UK’s top fitness instructors, as well as general programmes offering health and nutrition tips.

Tim Morrison, chairman of TV Worx, the broadcasting group that acquired Fitness TV in August 2010, said in a statement: “We are eager to offer our programming to the widest possible audience and our agreement with FetchTV is an important part of fulfilling that ambition. FetchTV is a real trailblazer in the UK digital TV scene, with a fast-growing audience base, and we are excited to be working with such an innovative and dynamic player.”

Steve Middleton, director of content and programming, IP Vision, commented: “Our ongoing strategy is to strike agreements with leading content owners in order to provide FetchTV viewers with the best possible range of engaging content across a broad range of content genres.”

IP Vision is the company behind the FetchTV platform, which provides UK consumers with on-demand and linear content as well as access to BBC iPlayer and Sky Player via a standard broadband connection, on Freeview+ and Freeview+HD full-function personal video recorders.