Bloomberg TV launches on Singtel mioTV

Louise Duffy | 31-01-2011

Bloomberg Television, the global business and financial news network, is to launch as a basic service on Singtel's IPTV platform mioTV, enabling it to reach 100% of mioTV subscribers.

Bloomberg Television claims to be the only international business news channel available across both pay-TV platforms in Singapore. As a result, its distribution will immediately double to a total of approximately 500,000 households, making Bloomberg Television the most widely distributed international business news channel in Singapore.

Commented Gary Groenheim, Bloomberg Television's commercial director for the Asia-Pacific region: "This is a major strategic development for Bloomberg Television in one of our most important markets and fits in our overall plan to more aggressively expand Bloomberg TV's availability. Singapore plays a growing role as a leading regional and global business hub and it's vital that viewers can access Bloomberg Televisionís global news coverage."

Bloomberg Television, currently available in more than 252 million homes globally, provides continuous 24-hour coverage of the latest news and headlines for business leaders around the world. The network has studios in Hong Kong, London and New York.