ADD ties up Cricket World Cup telecast
on Jan 31, 2011

Arab Digital Distribution (ADD), the largest pay TV platform management company in the Middle East and North Africa, will bring live and exclusive coverage of the ICC Cricket World Cup 2011 to the millions of cricket fans across the Middle East and North Africa, reports

The leading DTH player in the Mena region, ADD had earlier won a 8-year exclusive television coverage rights deal for the Mena region, entitling the platform to telecast all the major ICC events.

The platform announced today that all the matches of the ICC CWC 2011 will be broadcast live on the television channel CricOne available only on its Pehla and FirstNet bouquets. The channel is available on the Pehla Silver & Gold, FirstNet Premium packages on the Pehla bouquet, E-Vision, Du packages in the UAE and Q-tel in Qatar.

Speaking on the ICC Cricket World Cup 2011, Mr. Campbell Jamieson, GM Commercial, ICC, said, "The ICC Cricket World Cup is the flagship event for cricket and with the addition of the extended knock out stages to the 2011 edition, the event will deliver 49 competitive matches. We always endeavour to maximize the reach of our events and make them more accessible to fans on the ground and on TV. With Pehla being the most popular platform in the Middle East, our partnership with ADD via our global broadcast partner ESPN STAR Sports, gives us a chance to reach out to the maximum number of viewers in this part of the world."