Abu Dhabi to use Irdeto to protect Premier League coverage
10 Feb 11 -

The Abu Dhabi Media Company (ADMC) is to use conditional access from Irdeto to protect its coverage of English Premier League football.

According to Irdeto, the deployment is designed to tackle the problem of card sharing piracy in the region by incorporating secure chipsets in the set-top boxes and applying Irdeto’s encryption technology. ADMC will deploy Irdeto’s CAS 3 system with smartcards inserted into HD boxes, allowing satellite TV customers to view matches on the AD Sports (Al Riyadiya) channels.

ADMC holds the exclusive broadcast rights to the Premier League fro three seasons from 2010.