DTT drives French digital TV take-up
Published: 15.05 UTC, February 15, 2011 by Robert Briel
Almost 9 out of 10 television homes – 24 million households – in France owned at least one digital receiver (satellite, IPTV, DTT or cable) at the end of last year. This was an increase of 8 million on the figure at the end of 2009.
The main driver of digitisation is digital terrestrial broadcasting, according to research firm Mediametrie.
In Q4 2010, there are nearly 23 million households – or 84.5% of the total in France – equipped with a DTT adapter, whether an external set-top box or a TV with DVB-T tuner built in.
16.6 million had an integrated TV set, up 38% on 2009, while 10.8 million owned a DVB-T set-top box, up 34%. 6.3 million households had multiple receivers, both integrated in their TV set and as a stand-alone receiver.
The reference study was carried out by GfK and Mediametrie and conducted among 22,000 French households.