Eutelsat secures Mediaset ASO transponder deal
Elettronica Industriale, the network operator of Italyís Mediaset Group, and satellite operator Eutelsat Communications have agreed a 12-year contract for capacity at the HOT BIRD video neighbourhood.
The new contract for one transponder further consolidates a 20-year relationship between the two companies, increasing Mediasetís HOT BIRD resources to five transponders. It will support Italyís nationwide transition into a fully digital broadcasting environment, particularly addressing Mediasetís requirement to deliver channels to its network of Digital Terrestrial Television (DTT) transmitters.
Andrew Wallace, Eutelsatís Chief Commercial Officer, said the deal underscored the extent to which satellites were integrated by broadcasting groups as a key platform for effective content delivery.