On Demand Group, the world leading video-on-demand (VOD) aggregator and subsidiary of SeaChange International, and Inview Technology (Inview), today announced an agreement to launch both transactional video-on-demand (TVOD) and subscription video-on-demand (SVOD) services on millions of connected TV sets in major European countries, starting in Italy in the second quarter of this year.

Inview’s revolutionary NEELiX platform is incorporated in millions of TV sets and includes a fully integrated electronic programme guide (EPG), media browser and personal scheduling tool, offering a video streaming capability, that allows for on demand TV services as well as other added value consumer applications.

On Demand Group VOD services offered on the NEELiX platform will provide viewers with unprecedented access to the latest blockbuster movies available on a TVOD basis, and a vast library of on demand TV content available on an SVOD basis including popular TV series, children’s programming, classic movies, and the latest music videos. Consumers will also have the enjoyment of watching content on-demand with full control to pause, rewind, fast forward or watch over.

“We are very excited about the agreement with Inview, which further demonstrates our content aggregation strategy and objective of offering on-demand content anywhere, anytime, anyplace. Inview’s development of added value services to connected TVs has been very impressive and we look forward to working together,” said Tony Kelly, On Demand Group CEO.

“We are delighted to be working with Europe’s leading VOD aggregator – On Demand Group has contracts with all the major Hollywood movie studios, premium TV and music suppliers. The launch of TV on-demand services will substantially enhance our consumer offer and allow our consumers a total TV experience to watch the programme of their choice whenever they want,” said Ken Austin, Inview Chairman.