Children’s TV channel expands with linear channel on Spanish DTH payTV platform
London, UK, 8 March 2011 - KidsCo, the international children’s channel, has today announced that it will begin airing a linear channel on Starmax HD, in Spain. The new payTV platform, owned by Starmax TV España, a wholly owned subsidiary of Starmax Television UK is set to launch in spring as one of the only satellite payTV platforms in Spain. Starmax HD will use a pay-as-you-go subscription model with no contracts.
KidsCo will bring to Starmax its growing slate of original production including the second season of Boo and Me, and Jass Time! as well as first run exclusive content such as Turbodogs, and Bommi & Friends. KidsCo's family friendly programming includes big names such as Super Mario Brothers, Fat Dog Mendoza, Dino Squad and Danger Mouse. The channel also has a raft of educational programming from The Wiggles to Pecola to
Paul Robinson, CEO at KidsCo says: “Spain is a becoming a very dynamic market and the payment model used by Starmax will unquestionably be an attractive route for Spanish families to access great programming like KidsCo. Our content buying scale gives viewers excellent quality shows whilst being totally localised for the Spanish market-the best of both worlds.”
Maciej Sojka, Managing Director at Starmax HD says: “We intend to provide a pay-TV channel offering with the highest quality and an attractive entertainment offering, all at a very affordable price. We will provide KidsCo programming as part of our children's programming channel because it’s a really good value proposition with excellent content. It has had global success and we are thrilled to be a part of that.”