MTV Classic New Zealand to launch on Sky TV

Louise Duffy | 07-03-2011

Viacom has announced that MTV Classic New Zealand will launch on 1 June through Sky Television.

MTV Classic is a 24-hour music television channel designed to showcase classic contemporary music and artists. Aimed at 25 to 40-year-old New Zealand music lovers, MTV Classic will complement MTV’s flagship channel, MTV New Zealand, with a music and music-inspired entertainment format centered on artists, music genres and programming from the 1980s to the 2000s.

MTV Classic will showcase the artists and hits that have been part of the music landscape since the network’s inception in 1981.

Home to back catalogue and current hits of international artists such as Madonna, Red Hot Chili Peppers, Michael Jackson and Prince, alongside New Zealand acts from the same period including Crowded House, The Exponents and Shihad, MTV Classic will also broadcast acclaimed MTV music-inspired series including MTV Unplugged, Behind the Music, Storytellers and The Osbournes, along with early artist footage from the MTV archives.

Rebecca Batties, GM, music brands, VIMN Australia & New Zealand, said: “Viacom has a tremendous array of content in the music, kids and comedy arenas, and we are delighted to be able to now add MTV Classic as part of Sky Television’s irresistible line- up.

“No one can deny the impact that major artists from the 80s through to the 00s continue to have on music, and MTV Classic will provide New Zealand fans with access to the tracks and artists that have become the soundtrack to their lives.”

Travis Dunbar, Sky’s director of entertainment programming, said: “Not only does this cement MTV Networks as our largest external channel supplier, but shows their ability to identify and programme content specifically for New Zealand audiences.

“I’m sure the launch of MTV Classic will be welcomed as great news by Kiwis that are true fans of classic contemporary music and artists, and, as a complement to our existing channels, MTV Classic will provide an entertaining and compelling addition for our customers.”