Published: 11.02 UTC, March 15, 2011

Los Angeles based High TV will launch the first international 24/7 3D family channel that features a mix of entertainment, lifestyle and original reality shows in full HD 3D. RRsat Global Communications Network will provide playout and uplink services for the new channel.

Commencing April 4, 2011, High TV 3D will broadcast 450 hours of HD 3D programming, ranging from dramas and comedies to lifestyle and fashion. RRsat will distribute the channel on the Eurobird-9A satellite to Europe and over the MEASAT-3a satellite across Asia Pacific using MPEG-4 compression and DVB-S2.

“RRsat is proud to continue its active involvement in the progression of 3D TV,” said Koby Zontag, senior director of sales and business development at RRsat, in a statement. “We have already established RRsat’s capabilities with live 3D interactive broadcast over fiber between continents and a major European ten-day sporting event broadcast in 3D over satellite. Working alongside HIGHTV, we intend to demonstrate that 3D TV is a valuable format in the genres of entertainment and lifestyles as well.”

“High TV aims to take 3D TV beyond the limited and local audiences it is currently geared towards,” said Gwenael Flatres, head of business development, at High TV. “By utilizing RRsat’s state-of-the-art technological capabilities and wide reach of the RRsat Global Network, we are capable of taking 3D programming to a global market, entering a new chapter in TV history with 24 hours of non-repeating 3D programming, seven days a week.”

Headquartered in LA with offices in Hong Kong, Paris, London and Singapore and supported by investments of over $20 million, High TV 3D will offer more than 450 hours of native 3D programs, travel destinations, cooking shows, animation, drama series, reality shows and Hollywood celebrities.