The German campaign of Berlusconi's image
2011-03-25 10:17:26 / Paulina Nietrzpiel
Last updated: 2011-03-25 1:11:47 p.m.
Source: Digital Fernsehen
"Democracy is only as strong as its media" - is the slogan of a new campaign by the German public television networks ARD and ZDF , which uses the image of Italian Prime Minister and media mogul Silvio Berlusconi . Launched campaign aims to promote the independence of the media and their vital role in the proper reporting on election campaigns.
Berlusconi owns the largest media group in Italy, Mediaset , which obviously affects the obiektywizmy presented news and current affairs programs.
ARD and ZDF would like to promote objectivity and fair presentation of information, also ensure that this will be their main idea in informing about the elections in Saxony-Anhalt, Baden-Wuerttemberg and Rhineland-Palatinate, to be held this year.
The campaign also aims to realize a community that still does not understand that if you pay for utilities, it has the right to independent reporting on political events.
The main campaign slogan is "democracy is as strong as its media."
Another poster in the campaign shows pictures of recent revolutions in the liberation of northern Africa.