Published: 08.53 Europe/London, March 29, 2011
Warner Bros. Digital Distribution has announced it will expand its test offering of movies for rental through Warner Bros Entertainment’s Facebook movie pages. Consumers are able to rent five additional titles directly through each film’s official Facebook Page using Facebook Credits.
The five films are Harry Potter and the Sorcerer’s Stone, Harry Potter and the Chamber of Secrets, Inception, Life as We Know It and Yogi Bear. The addition of the new titles follows the trial with The Dark Knight earlier this year.
To rent a film, consumers have to click on the “watch now” icon to apply their Facebook Credits, and within seconds the film will start streaming. This offe is presently available only to consumers in the US. Each rental is available for a period of 48 hours after purchase.
“We’re pleased to expand our test with a variety of titles that will appeal to a broad audience,” said Thomas Gewecke, president of Warner Bros. Digital Distribution, in a statement. “These titles have substantial followings on Facebook. The Fan Pages for ‘Harry Potter’ and ‘Inception’ alone are two of the most popular and active communities on the site.”