Adult entertainment brand Private Media has renewed a carriage deal with French IPTV operator Free.

The company, which produces and distributes a range of erotic adult content, will now have 100% coverage across the country and will also feature on the Free platform in the Hot Video Store video-on-demand service. 
"We have enjoyed a long, prosperous relationship with Free helping further strengthen our position throughout France as the leading adult brand and choice for consumers," said Private chief executive and chairman Berth Milton. "We expect this expanded agreement will generate substantial profit going forward.