Prime Entertainment Group sells programmes on smartphones

Pascale Paoli-Lebailly | 03-04-2011

TV distributor Prime Entertainment Group is launching at Mip TV an iPhone/iPad/Android app specifically dedicated to international buyers and programming heads.

The new mobile solution offers clients the ability to peruse Prime Entertainment’s library and screen shows. Available initially from the Apple store, it will be accessed to and downloaded with a login and password delivered by the distributor.

The app will complement Prime Entertainment’s programmes viewing on the website and buyers’ specific demands. The application also offers the possibility for buyers to share videos on a TV screen by plugging their phone with an AV cable.

This business solution has been developed by a subsidiary of Prime Entertainment but the technology is available to other distributors who, says the company, are “willing to offer the same service.”