Published: 06.41 Europe/London, April 5, 2011 by Julian Clover

Com Hem’s on demand service is now available in 1.5 million households, equivalent to around 30% of Sweden, the cableco has announced.

Customers in Visby are the latest to benefit from the upgrade that began in Linköping during May 2009.

“If we look at what our customers are requesting, we see some clear trends: one does not have the interest to be punctual in the TV schedules, but you also want to not miss the TV shows,” says Mats Holmgren, head of on demand at Com Hem. “Once you want to watch you do it with good quality. HDTV and catch-up goes from being added services to become the standard. Catch-up is now a natural part of a TV channel and is included free in all of our television packages.”

Last night (April 4) Com Hem transmitted its first 3D broadcast with the Stockholm derby between Djurgården and AIK shown in conjunction with Canal+.

Canal Digital, Viasat and Boxer have all previously shown 3D content to their subscribers.